If you've seen the word Disneylandia popping up ahead of D23 and wondered whether Disneyland is actually changing its name after more than seven decades — we have good news and great news. The good news: Disneyland is still Disneyland, just as it has been since opening day on July 17, 1955. The great news: Disneylandia is the name of a brand-new merchandise collection, and it sounds absolutely worth knowing about.
So, What Exactly Is Disneylandia?
Disneylandia is a collaboration between Disneyland Resort and Viva La Bonita, a Southern California-based, Latina-owned lifestyle and streetwear brand. The collection's official title is "Donde Empiezan Los Sueños" — which translates to "Where Dreams Begin" — and it's designed to weave together culture and storytelling while capturing the way Disneyland inspires dreams. Think of it as a fashion-forward, designer collaboration rather than a new park name or operating identity.
Disney's own announcement makes clear that Disneylandia is a branded apparel identity. It is not a new name for Disneyland Park, Disneyland Resort, or anything else beyond this merchandise line.
When and Where Can You Find the Collection?
The Disneylandia collection became available on August 13, 2026, as part of D23 Day at Disneyland Resort. Disneyland Resort has listed three shopping locations where guests can find it:
- Emporium inside Disneyland Park
- Elias & Co. at Disney California Adventure Park
- The D-Lander Shop in the Downtown Disney District
The collection is available while supplies last. Disney has not provided a complete item-by-item breakdown, prices, an end date, or confirmation that every piece will be restocked. Guests hoping to shop the line should treat availability as limited and check with merchandise Cast Members or the Disneyland app for the most up-to-date information during their visit.
Why D23 Day Is the Perfect Launch Moment
The timing of the Disneylandia launch is no coincidence. D23 Day at Disneyland Resort takes place on August 13 — one day before D23: The Ultimate Disney Fan Event officially kicks off at the Anaheim Convention Center. The convention itself runs August 14–16, 2026, with additional programming at the Honda Center, making the Disneylandia debut part of a larger week built around Disney fandom in Anaheim.
It's worth noting that guests do not need a D23 convention ticket to visit the parks on D23 Day — valid theme park admission and a reservation for the same park are required. That means the Disneylandia collection and other D23 Day activities are relevant to both convention attendees and regular Disneyland visitors who happen to be in Southern California during the event window.
The Disneylandia collection is also just one of several D23 Day merchandise offerings. Also launching alongside it are a D23 Day logo collection, a 30th-anniversary collection for Disney Animation's The Hunchback of Notre Dame, an Alice in Wonderland 75th-anniversary collection, and special food and collectible items.
A Fashion Collaboration Rooted in Southern California Culture
What makes Disneylandia stand out from a typical anniversary merchandise drop is its approach. Rather than leaning on a standard castle graphic, attraction logo, or character image, Disney's partnership with Viva La Bonita positions the collection as wearable park identity — one rooted in Southern California and Latina culture.
That regional connection feels especially meaningful for Disneyland, a park developed in Anaheim whose history is closely tied to Southern California. A local creative partnership gives Disney another way to connect the resort's legacy with the region's contemporary culture. Where the broader 70th-anniversary celebration emphasized nostalgia and milestones, Disneylandia — based on Disney's description — emphasizes culture, storytelling, and the emotional idea of where dreams begin.
The Bottom Line on Disneylandia
To put it simply: Disneyland has not been renamed. The park remains Disneyland, the resort remains Disneyland Resort, and Disneylandia is the name of a new Viva La Bonita collaboration arriving during D23 2026. Disney has not announced a broader retail release, a shopDisney launch, additional designs, or a permanent Disneylandia land, event, or operating identity.
If you're hoping to get your hands on a piece of the collection, plan around the August 13 launch date — and remember that supplies, store locations, and future availability can always change. Happy shopping, Disney fans!