Disney fans who have been watching the calendar closely already knew October was the danger zone. Disney raised Annual Pass prices on October 11 in 2023, October 23 in 2024, and October 8 in 2025. Three consecutive Octobers had turned the first half of this month into something of a countdown for anyone holding off on a purchase. Disney Tourist Blog, which correctly called the October 8 date last year, pointed to October 7, 2026, as the likely next target.
Disney came a day early.
Annual Pass prices went up on October 6, 2026, effective immediately. All four tiers now cost more than they did yesterday — and the increases are not distributed evenly. Not even close.
The New Annual Pass Prices
Here is exactly what changed:
- Disney Pixie Dust Pass: $489 → $499 (+$10, about 2%)
- Disney Pirate Pass: $869 → $909 (+$40, about 4.6%)
- Disney Sorcerer Pass: $1,099 → $1,139 (+$40, about 3.6%)
- Disney Incredi-Pass: $1,629 → $1,749 (+$120, about 7.4%)
All prices before tax.
Worth noting: the Incredi-Pass increase is three times the size of the next largest jump on the board.
Why the Distribution Matters More Than the Numbers
Pass eligibility did not change, and that is where this increase gets uncomfortable.
Florida residents can purchase any of the four passes. Eligible Disney Vacation Club members can buy the Sorcerer Pass or the Incredi-Pass. Everyone else — the majority of out-of-state Disney fans — can only purchase the Incredi-Pass.
Now line that up against the increases. A Florida resident on the entry-level Pixie Dust Pass pays $10 more. An out-of-state family with no Disney Vacation Club membership pays $120 more, because the Incredi-Pass is the only product available to them. The largest increase on the board landed squarely on the group with zero alternatives.
Disney's Own Explanation Fits Perfectly
Disney Experiences Chairman Thomas Mazloum told CNN that the company approaches pricing